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An extreme close-up scans a folded Galaxy Z Flip5’s Flex Window from the hinge to the camera lenses, showing a selfie. Behind it, a second, slightly opened Galaxy Z Flip5 seen from the Flex Window showing the Media controller app with playback controls and a progress bar emerges behind the first. The first twirls in place to show the back panel, then returns to showing the Flex Window.

Online store exclusive: ITFIT 84” Portable Screen + The Freestyle Battery Base + $300 HKD Samsung Credit*

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Buy now to enjoy up to 34% off + various BESPOKE Jet accessories offers

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BESPOKE Jet™ BESPOKE Jet™

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This Month's Picks

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Galaxy Tab S9 FE | Tab S9 FE+ Galaxy
Tab S9 FE | Tab S9 FE+
Buy now to enjoy 6-Month Disney+ subscription and a free ITFIT Book Cover plus many more fabulous offers. Buy now to enjoy 6-Month Disney+ subscription and a free ITFIT Book Cover plus many more fabulous offers.
Galaxy Tab S9 FE | Tab S9 FE+ Galaxy Tab S9 FE | Tab S9 FE+
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Get back to school offers
up to 30% off Get back to school offers up to 30% off
Samsung Education Store Samsung Education Store
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Add $690 to get POWERstick vacuum
Upon HK$10,000 spending Add $690 to get vacuum
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multi door refrigerator multi door refrigerator
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Standard Chartered Credit Card exclusive offer Standard Chartered Credit Card exclusive offer
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Galaxy Z Fold5 Galaxy Z Fold5
Buy now to enjoy Extra HK$800 Trade-in Rebate and 6-Month Disney+ subscription plus many more fabulous offers. Buy now to enjoy Extra HK$800 Trade-in Rebate and 6-Month Disney+ subscription plus many more fabulous offers.
Galaxy Z Fold5 Galaxy Z Fold5
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Galaxy Tab S9 FE | Tab S9 FE+ Galaxy
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Buy now to enjoy 6-Month Disney+ subscription and a free ITFIT Book Cover plus many more fabulous offers. Buy now to enjoy 6-Month Disney+ subscription and a free ITFIT Book Cover plus many more fabulous offers.
Galaxy Tab S9 FE | FE+ Galaxy Tab S9 FE | FE+
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Galaxy M34 5G Galaxy M34 5G
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Galaxy Buds FE Galaxy Buds FE
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43" QLED 4K Q60C
Up to 40% off at only HK$5202 43" QLED 4K Q60C
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HW-C450 Soundbar
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Free Frame bezel + S801B soundbar + 6-month Art-Store Free Frame bezel + S801B soundbar + 6-month Art-Store
The Frame 55” TV The Frame 55” TV
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Samsung Credit $300 discount Samsung Credit $300 discount
Free Portable Projector Screen
and Battery Free Portable Projector Screen
The Freestyle The Freestyle
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Selected Vacuum Cleaners
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Free ITFIT Essential Oil Diffuser Free ITFIT Essential Oil Diffuser
BESPOKE Jet BESPOKE Jet
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Get Vacuum for $690
upon HK$10,000 Get Vacuum for $690
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Multi Door Refrigerator Multi Door Refrigerator
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Free ITFIT Essential Oil Diffuser Free ITFIT Essential Oil Diffuser
Ecobubble™ AI Washing Machine + Dryer Combo Washing Machine + Dryer Combo
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Free ITFIT Essential Oil Diffuser Free ITFIT Essential Oil Diffuser
2 door Refrigerator 2 door Refrigerator
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Free BESPOKE Jet™
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Odyssey G8 instant HK$3,000 off
Free 12 mths Game Pass Odyssey G8 instant HK$3,000 off
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Free Xbox Series S Up to 10% off CashBack
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Mobile

Galaxy Z Fold5

Buy now to enjoy Extra HK$800 Trade-in Rebate and 6-Month Disney+ subscription plus many more fabulous offers.

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Two Galaxy Z Fold5 devices placed horizontally. S Pen Fold Edition for Galaxy Z Fold5 lies in front. One is seen from the rear and the other is unfolded to the Main Screen. On the display is a note-taking app with an illustrated composition made of a photo and handwritten text. Two Galaxy Z Fold5 devices placed horizontally. S Pen Fold Edition for Galaxy Z Fold5 lies in front. One is seen from the rear and the other is unfolded to the Main Screen. On the display is a note-taking app with an illustrated composition made of a photo and handwritten text.

Galaxy Z Flip5

Buy now to enjoy up to Extra HK$800 Trade-in Rebate and 6-Month Disney+ subscription plus many more fabulous offers.

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Two Galaxy Z Flip5 devices are slightly unfolded and seen from the Cover Screen. One shows a Rear Cam selfie. The second shows an expanded media player with playback controls and a progress bar. Two Galaxy Z Flip5 devices are slightly unfolded and seen from the Cover Screen. One shows a Rear Cam selfie. The second shows an expanded media player with playback controls and a progress bar.

Galaxy Unpacked Highlight

Galaxy Unpacked Highlight Galaxy Unpacked Highlight

Galaxy Tab S9 FE | Tab S9 FE+

Buy now to enjoy 6-Month Disney+ subscription and a free ITFIT Book Cover plus many more fabulous offers.

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Galaxy Tab S9 FE | Tab S9 FE+ Galaxy Tab S9 FE | Tab S9 FE+

Galaxy Watch6 Series

Buy now to get a free ITFIT Ultrasonic Cleaner plus many more fabulous offers.

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Five Galaxy Watch6 Series devices are in a single, diagonal line. Each has a different watch band and is displaying a different screen. Five Galaxy Watch6 Series devices are in a single, diagonal line. Each has a different watch band and is displaying a different screen.

TV and Audio

More Wow than ever

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Experience the difference

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Make your own Frame

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There are 4 Samsung The Frame TVs. One with teak bezel and My Shelf accessories, one with white bezel and studio stand, and two with red and brown bezel and basic stand option There are 4 Samsung The Frame TVs. One with teak bezel and My Shelf accessories, one with white bezel and studio stand, and two with red and brown bezel and basic stand option

Complete Wow theatre experience

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Entertainment reimagined

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The Freestyle 2nd Gen The Freestyle 2nd Gen

Home Appliances

Ditch dust for good

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BESPOKE Jet BESPOKE Jet

Your Fridge Your Way

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Powerfully Refresh & Sanitize

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AI AirDresser AI AirDresser

Ecobubble with AI Control

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Explore #DoWhatYouCant

01
Sustainability for and Led by the Future Generations
Introducing Samsung's Future Generation employees and their commitment to delivering a sustainable future.
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02
How to Snap Stunning Night Cityscapes
Long exposure, a steady shot and the Galaxy Z Flip4 are the keys to mastering
urban photography after dark.
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How to Snap Stunning Night Cityscapes How to Snap Stunning Night Cityscapes
03
Shoot Stunning Blue Hour Pics With Your Phone
You’ve heard of golden hour. Now learn the secrets of blue hour photography.
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Shoot Stunning Blue Hour Pics With Your Phone Shoot Stunning Blue Hour Pics With Your Phone
04
Meet G·NUSMAS, the curious extraterrestrial
The whimsically brilliant Samsung engineer from outer space.
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The whimsically brilliant Samsung engineer from outer space. The whimsically brilliant Samsung engineer from outer space.

Looking for Something else?

* Image of Galaxy Z Fold4 and Galaxy Z Flip4 simulated for illustration purposes.

* Image simulated. S Pen Fold Edition sold seperately and is only compatible with Galaxy Z Fold4 and Galaxy Z Fold3.

* Suction tested based on the IEC 62885-2 Cl. 5.8 standard, tested at the inlet of the non-accessorized tool, using Max mode. Based on SLG (Schubert Leiter Geratesicherheit) tests. Refers mostly to suspended particles that are sized 0.5-4.2µm which are generally invisible to human eyes, such as pollen and mold.

* The Samsung online shop credit with purchase of The Freestyle 2nd Gen will be applied when The Freestyle 2nd Gen and other Samsung TV & AV and home appliance products are placed in the same shopping cart. If the Samsung Credit is not fully utilized in the same transaction, it would be forfeited and cannot be used for the next transaction.